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23andMe Overview

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23andMe, Inc. is a privately-held company dedicated to helping individuals understand their own genetic information using recent advances in DNA analysis technologies and web-based interactive tools. 23andMe enables individuals to gain deeper insights into personal ancestry, genealogy and inherited traits. 23andMe was founded in April 2006 by Linda Avey and Anne Wojcicki.

2606 Bayshore Parkway Mt. View, CA 94043 Map it »
650-938-6300
2006
Other Healthcare
Healthcare Services
Private

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Funding

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Date Type Capital Amount Post-Money Valuation Investors
05/2007 Series A 9M Unknown

Products

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Name:23andMe
Product URL:https://www.23andme.com/
Date Launched:11/2007
Description:23andMe is a web-based service that helps customers read and understand their DNA. Customers submit a small saliva sample that is processed using a custom DNA chip. The resulting data is then presented on a secure website using interactive tools that offer information about ancestry, inherited traits and disease risk.
Screenshots: 23andMe product

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08/05/2008 04:00PM by tweeds

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User Opinions

Bulls vs. Bears (8)

Bullish Opinions (4) Author/Date Do you agree?

Once price comes down, genetic tests will become very popular

green33 06/09/2008

There will be so much innovation on this front

anyal 05/01/2008

Having Google as an investor is a huge asset

steve 03/02/2008
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Bearish Opinions (4) Author/Date Do you agree?

California legal issues are going to hamper adoption elsewhere

green33 07/03/2008

They got a cease amd desist letter from State of CA - need doctor approval before genetic testing

tburger 06/18/2008

I don't know how many consumers are ready to pay $1000 for the test

ahmed 05/01/2008
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Discussions (1)

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Latest Discussion

23andMe - Cease and Desist - Should CA Enforce genetic test laws?
  • Started by: tburger
  • Date: Jun 18, 2008
  • Comments: 6
  • Last Comment: 16 days ago
23andMe received a cease and desist letter from the state of CA, because they are in violation of the CA State law that says genetic tests must be ordered by the patient's doctor. Do you think CA should enforce this law or should they change the law to allow more innovation in the space?

Comments (6)

lilly wrote at 9:55am on Jun 18, 2008:

No, California should let the slide and the legislators should pass a new bill allowing this.

mwwalsh wrote at 12:02pm on Jun 18, 2008:

The State can't decide to enforce some laws and not enforce others. If there is public interest to change this law, it should be done by lobbying our representative or getting a prop on the ballot.

kimura wrote at 9:33am on Jun 20, 2008:

I guess I agree with mwalsh. Although I personally don't want they to have to stop, I agree that the government needs to uphold the laws. I would personally support changing the law though.

teecee wrote at 8:33pm on Jun 23, 2008:

I can't help worrying about unintended consequences for someone who signs up for this without working with a specially trained genetic counselor and or physician. If you carry the gene for a disorder, you'll want someone to explain what that means to you. The site, to its credit, does say they emphasize this point as well. Also, what if health/life insurance companies got hold of this info?

jmho wrote at 10:33am on Jun 30, 2008:

Of course they should enforce the law. Not to do so would be the equivalent of anarchy. (Which we already have here in CA, for other reasons, but that's a whole 'nother discussion...)

Anyhow, they should absolutely enforce the law, not pick and choose which laws to enforce. If the law needs to be changed or updated, they should do that too.

I can see one huge problem here which is, how can they verify that the person sending in the sample is the actual individual? What if somebody swiped the straw from the starbucks drink I tossed in the trash, and sent that in to these guys, and found out all my genetic information? I think they'd have a much bigger issue on their hands than what they have now if something like this were to occur -- and I can easily see it occuring.

I think tests should be ordered through a physician, the physician should be the one to send in the test and receive the results and hand them back to the individual. I think that individuals should always have the right to their genetic information, *through their physician*.

That would help ensure that "genetic information theft" does not occur. And the medical licensing board would provide further protection against abuses occurring.

pheebs wrote at 1:11am on Aug 21, 2008:

Looks like California and 23andMe and Navigenics came to workable conclusion. Both companies got licenses to continue business in California but there are still a lot of unanswered questions.

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23andMe - Cease and Desist - Should CA Enforce genetic test laws?
Jun 18, 2008 - 6 comments
23andMe received a cease and desist letter from the state of CA, because they are in violation of the CA State law that says genetic tests must be ordered by the patient's doctor. Do you think CA should enforce this law or should they change the law to allow more innovation in the space?

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